Writers Research Group Ensures Publication of Original Content with iThenticate
problem
Writers Research Group, a network of 500 specialized writers, is in the business of providing highly targeted content to a variety of small and large businesses, including for search engine optimization (SEO), technical research and corporate website purposes. For clients in the SEO industry, the Writers Research Group promises to write high quality articles at large volumes to help companies establish a web presence based on specific topics and keywords. The Writer's Research Group's business model was threatened several years ago when a large volume SEO client found several plagiarized articles within a batch of its submissions. To confront the problem, the company enlisted plagiarism checker software, iThenticate, to prevent plagiarism in the services it provides to clients.
solution
By adopting iThenticate technology, Writers Research Group found benefits beyond its primary purpose of detecting duplicate content. iThenticate provided the company with a competitive edge over other content creation companies. "We tell them (clients) that we are using the iThenticate plagiarism checker service for all of our articles prior to submission -- this is a big value-add for our writing services in the eyes of any potential clients,” said Karen Tingle, Chief Executive Officer, Writers Research Group. Another benefit was that iThenticate protected the Writer's Research Group and their clients from any of the possible legal ramifications that could come out of plagiarized content slipping through the cracks. "Legal defense is another big value-add,” said Tingle. “It's a low cost solution that made sure we weren't going to be sued," Tingle explained.
result
Using plagiarism checker iThenticate, the Writer’s Research Group was able to ensure that all of the SEO content they produced was unique and also of value to their client. Making iThenticate a well known part of the organization’s editorial process also served as a deterrent for contract authors that may have been tempted to previously submit plagiarized content. "The writers knew that we had the software, so it was as much of a preventative to them deciding to plagiarize content as it was a solution that detected instances of duplicate content,” said Tingle.
Also read: Writers Research Group: Combatting Plagiarism with iThenticate
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