iThenticate Blog

Though the Jonah Lehrer scandal may be winding down and drifting out of the public eye, the matter is far from over for the editors and publishers at the various publications he was employed at.

In his book, "Imagine," Jonah Lehrer offers up the anecdote of how Dan Wieden--charged with coming up with a Nike campaign ad--coined the phrase "Just Do It" after recalling the last words of convicted murderer Gary Gilmore ("Let's do it").  The recent charges brought up against Lehrer around his fabrication of Dylan comments begs the question of Lehrer, "Why Do It?"